“Some painters transform the sun into a yellow spot, others transform a yellow spot into the sun.” – Pablo Picasso
Here is a famous quote by Pablo Picasso and I think what it means is to encourage us to use our observation and creativity to look at things from different angles and you may be able to achieve something that no one has ever done before.
Yellow is the brightest hue in the color wheel and it is the color people see first among all other colors. Yellow is also one of the warmest and most energetic colors that represents happiness, joy and cheerfulness, and it works best as a companion to other colors.
The season that best represents yellow is summer; especially at the beach during summer when the sunlight shines on the sand to make it look almost golden yellow. It is very beautiful. Other times during a day that would be associated with yellow would be sunrise and sunset in a clear sky.
Since yellow is very eye-catching and highly visible, it is used for hazardous signs and it also implies danger in some way.
As I explore the theme for my color book, I first categorize yellow into organics and non-organics. Then I have realized that the images I gathered for the concept board were all very positive and uplifting. This made me think of as we are in fall right now, with winter just being around the corner, I think focusing on the positive effects yellow brings to your life would be a theme worth exploring since winter in New York City is generally about snowing and extremely cold weather. There sky gets dark earlier and people usually heavy coats with darker colors such as black, navy blue, dark gray or olive green. I would like to explore different ways of how yellow can brighten up your days during winter such as wearing something yellow in your outfit or decorating your home with yellow furniture.
The audience of my color book would be all ages of male and female living in New York City. I would like to find different ways for kids, young adults, adults and elders of male and female to use yellow to brighten up their lives during winter in New York City.
My purpose for the color book is not to use yellow everywhere in our lives, but to use yellow properly and interestingly so that it works as a great companion to other color combinations as I pointed out earlier.